Methodist Health System Selects HSC Marketing
(Dallas, TX) – Methodist Health System, a Dallas-based, non-profit hospital system, has chosen HSC Marketing as its strategic partner for its recruitment initiatives. As its recruitment agency of record, HSC will develop an overall recruitment plan to support the system’s efforts to attract and retain the best and brightest health care talent in the Dallas-Fort Worth Metroplex.
“The decision to change recruitment firms was not one we made lightly,” says Jackie Middleton, vice president of HR operations for Methodist Health System. “We wanted to make sure we selected a firm that not only had compelling creative work but also understood our duty to spend financial resources wisely. HSC Marketing proved it could do both.”
“We are thrilled to be a member of the Methodist Health System recruitment team and we are honored that HSC Marketing was selected for this critical role,” says Suzanne Hall-Lewis, HSC’s president. “We look forward to working with Methodist to meet and exceed their recruitment goals by reaching into the community to acquire and retain a variety of health care professionals.”
Middleton says the system’s strategic recruitment plan will include a variety of media including print, broadcast, direct mail, online and social media. “Using a variety of tactics to communicate with our target population of health care professionals is vital to our recruitment success,” explains Middleton.
Methodist Health System has almost 6,000 employees and 1,400 independently practicing physicians on the medical staffs of its hospitals. In 2008, Methodist Health System contributed more than $381.7 million to the local community, providing more than $81.6 million in uncompensated charity care and $300.1 million in employee salaries and benefits.
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About Methodist Health System
Guided by the founding principles of life, learning, and compassion, Methodist Health System (Methodist) uses some of the latest medical technology and research to bring quality health care to individuals and families throughout North Texas. Methodist Dallas Medical Center, Methodist Charlton Medical Center, Methodist Mansfield Medical Center, Methodist Richardson Medical Center, Methodist Midlothian Health Center, and Methodist Family Health Centers are part of the nonprofit Methodist Health System, which is affiliated by covenant with the North Texas Conference of The United Methodist Church. Additional information is available at www.methodisthealthsystem.org.